Best Apps Win at Mobile App World 2011

Last month, Mobile App World 2011 attracted industry leaders, developers, marketing specialists, and platform owners from all over the world to Dexter House in London. In addition to networking events, case studies, and product launches, a contest for the best mobile apps was open to any app developer, agency, or brand.

"The calibre of the entries for 2011 was truly of the highest standard again this year," said Shaun Pinney, director of Mobile App World. "The jury could see a much deeper understanding of end-user needs and considerations towards use and usability over style."

Here are the winners!

Mobile App Innovation - Snapbucket™ by Photobucket®

"Snapbucket is a new mobile app from Photobucket that lets you snap a picture, edit it and share with friends, all from your mobile phone."

Excellence in Design - Adnams Pub Quiz™ by Crafted Media®

"A seriously addictive, yet simple gameplay of this well designed app, coupled with fluid game play and contextual imagery ensured the end-user received the full Adnams pub ‘experience’."

Excellence in Usability - Premier Inn™ by Grapple Mobile®

"The ease of use of the cross-platform Premier Inn mobile app, was one of the deciding factors in this closely fought category coupled with the fact that app generated over 250,000 downloads and over £1m of additional revenue in its first 3 months proves that it’s a useful and easy-to-use app!"

Best Use of M-Commerce and Monetization - La Redoute

"The innovative pix and find ability within the La Redoute app, allowing users to photograph items from their offline catalogue, check stock and order the item, really made them stand out from the competition."

Best Use of Advertising / Location Based Services - Groupon

"Groupon, the group couponing craze is changing the way people shop for both the customer and the retailer – the app allows you to browse unbeatable deals on local adventures, and purchase with the touch of a button. Search nearby Groupons using GPS, and keep track of all your purchased Groupons by location, date, and expiration…"

Best Integrated Campaign App - Fable III: Kingmaker™ by Grapple Mobile®

"Fable III: Kingmaker was a massive multiplayer mobile app & web game of revolution that played a bit like a cross between Foursquare® and the classic board game Risk®. Grapple’s part in the highly successful campaign saw a truly cross-media campaign linking the mobile, physical & Xbox® worlds for the first time ever."

MAW App of the Year - SPB Shell 3D™ by SPB Software®

"SPB Shell 3D provides the users with a rich engaging user experience that transforms the whole home screen into a 3D space. It offers a seamless fusion of functional usability and visual aesthetics. Fast switching between screens with a single gesture, unique smart folders with easy access to all important apps directly from the home screen, and a rich set of animated 3D widgets, make the navigation simple, effective and intuitive."

With Grapple Mobile winning in two categories, next year's conference will possibly include an Agency of the Year award.

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Categories: iPhone Apps

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