"Call of Duty: Black Ops" Makes $360 Million in 24 Hours

Video gamers everywhere stormed entertainment stores this week, allowing Call of Duty: Black Ops to rake in $360 million in its first day on sale, a dramatic declaration that video game releases are on par with movie, music and book releases.

Activision Blizzard Inc. sold 5.6 million units the day the game was released, according to the company. The game’s predecessor, Call of Duty: Modern Warfare 2 sold 4.7 million copies in 24 hours, raking in $310 million on its first day. Within a week, that game made $550 million, so it will be interesting to see how this game pans in comparison.

Black Ops went on sale Tuesday (Nov. 9, 2010) in North America and the UK, and works on the XBOX 360 and PlayStation 3 gaming consoles as well as PCs.  The game costs $60, which makes it easier for this form of media to set sales records as opposed to movies or music, which generally hover between $10 and $20.

The $360 million record in North American and UK sales in the first day is higher than any other form of entertainment, even beating box office sales in top movies over their entire opening weekends.


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Categories: Entertainment

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