Cheaper Kindles Feature Built-in Ads

A new version of Kindle is $25 cheaper than previous models, but thrifty consumers may want to hold on to their wallets. The new Kindle, shipping on May 3, features inescapable ads.

"Special offers and sponsored screensavers display on the Kindle screensaver and on the bottom of the home screen -- they don't interrupt reading," Amazon promises on its website.

Amazon tries to sell the screensavers and special offers on the $114 Wi-Fi Kindle as an added bonus ("sponsored sceensavers you want to see," money saving offers), but will consumers buy it? Judging from the comments on an Amazon user message board, opinions are mixed. Note: comments made before today’s news, when Kindle ads were just a rumor.

“I would sue Amazon!!!! I do not buy BOOKS with ads and I will not READ Kindle with ads! This is a breach of faith....of trust... shows total disregard for us if they do it!” said one commenter.

“Oh please,” replied another. “Its people like you that have caused our legal system to be what it is today. And yes...there IS advertising in most books. What do you think all that advertising about other books is?

A third commenter took a similar held similar views.

"If you think about it, a lot of books (paperbacks at least) already come with advertising at the end of the book for other books. If the ad was at the end of the book then I wouldn't really care. If it were injected into the middle of the book, I would care a great deal since that would be extremely annoying.”

What do you think of the new Kindle? Frankly, I think it sounds awful. I’d much rather pay more for a cool gadget than be forced to sit through inescapable ads, especially when I’m trying to read. Reading is supposed to be an escape!


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Categories: Gadgets and Gizmos

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