Conde Nast To Offer Magazine Subscriptions For The iPad

As we move to reading books on our iPads and keeping up with the news there too, it would seem the world of print might be coming to an end.  Along with that demise is a rebirth if you will.  There are so many new devices with which to access a magazine or a newspaper, with the popular choice being, of course, the iPad. 

Conde Nast is hoping to be able to offer in-app subscriptions soon. They will launch with The New Yorker first and then convert their current single issue offerings to in-app subscriptions. Those currently available are Wired, Golf Digest, Glamour, Vanity Fair, Self, Allure and GQ.  Subscriptions would run about $19.99 for a year, or between $3.99 and $4.99 for single issues. 

Being able to offer a subscription on the iPad could turn out to be a boon for publishers, but there are still other considerations to be made in order to be successful. 

First the apps need to be accessible and user friendly. Patrick Thornton, from the Poynter Insititute has found that several applications don’t work well with the iOS VoiceOver feature and then others are disorienting with a lack of search options or a back button. 

Publishers have been making the app versions exactly the same as the print versions. This just doesn’t work in the digital medium.  Consumer habits are changing and to keep up there needs to be a model for on line subscriptions. 

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