Google Buys Zagat

In an attempt to provide users with more local content, Google has purchased Zagat, a popular service offering restaurant reviews, shopping guides, nightlife recommendations, and more.

“Delightful deal done; Zagat and Google now one; foodies have more fun,” tweeted Marissa Mayer, Google’s vice president of local, maps, and location services. 

Zagat will work in conjunction with Google’s mapping services and search engine to provide much-needed local content for the search giant’s “Google Place’s” websites. The new deal will also allow the search giant to compete with well-known review sites like Yelp, Yahoo, and OpenTable.

“Zagat will be a cornerstone of our local offering—delighting people with their impressive array of reviews, ratings, and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world,” Mayer wrote in a blog post.

Tim and Nina Zagat, husband and wife, founded Zagat in 1979, and the company now produces consumer review-based guides in 100 cities and 13 categories.

"We are thrilled to see our baby placed in such good hands and to start today as official 'Googlers,'" the founders said in a joint statement.

Source: Financial Times

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