Netflix Offers Up to $100,000 Per Episode to Stream Current Shows

Netflix, which recently announced its steaming-only option for users, is reportedly making the push to offer even more quality streaming to customers. According to the New York Post, Netflix is offering between $70,000 and $100,000 per episode for in-season episodes of hit primetime TV shows.

The paper notes that it isn’t clear whether TV studios or networks should control streaming rights to in-season shows.  “it’s a big source of friction,” one TV executive familiar with discussions told the Post.

Netflix CEO Reed Hastings has made no secret of his desire to move beyond movie rentals and beef up TV offerings.  While the company has added a number of shows recently, including Nip/Tuck, Veronica Mars, and Family Guy, they are mostly episodes from previous seasons.

Last month, Netflix won a groundbreaking deal with NBC Universal that will allow Netflix to stream the comedy show Saturday Night Life the day after it airs on the broadcast network.

Yesterday, Netflix signed up another content partnetr, indie firm FilmDistrict, for first-run movies in the traditional pay-TV window, jumping ahead of premium pay-TV services like HBO which would normally get the movies first.

Netflix is on track to deliver close to 300 million streams, which is double the number of last year, according to research firm Screen Digest, yet they’ve only spent $350 on digital rights to date.

If Netflix gains access to current TV shows, it would be in direct competition with Hulu, the Web TV hub backed by News Corp., NBC Universal, Disney, and Providence Equity Partners.


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