Netflix to Get Its Own Button on Web-Enabled TV Remotes

As Netflix’s popularity rises, so do its features to customers.  Over the past few months, there’s been news of new rate plans, new content, and now, the streaming video service will become even easier to access from your television…That is, if you’re watching a web-enabled set. 

A number of consumer electronics companies are working on Netflix-branded, one-click buttons on remote controls that operate Internet-connected TVs, Blu-ray disc players, and other devices that connect the Internet to the TV, a rep for the company said Tuesday.

Beginning this spring, the Netflix buttons (including some that will feature the company’s red logo) are set to appear on remotes for devices from the likes of Best Buy’s Dynex, Panasonic, Samsung, Sharp, Sony and Toshiba. Other device remotes for Boxee, Iomega, and Roku set-top boxes will also feature the one-click button.

“For members who want even more convenience when instantly watching TV shows and movies streaming from Netflix, the answer is about to be right in their hands,” said Netflix chief product officer Neil Hunt. “No more turning on the TV, going to a home screen and searching for the Netflix icon. With the Netflix one-click remote, it’s simply a matter of pushing the Netflix button to instantly watch any of the vast selection of TV shows and movies available to stream from Netflix.”


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Categories: Gadgets and Gizmos

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