New Music Site for Indie Concert Videos

While music discovery sites are saturating the market, will focus on concert footage of Indie bands. Launching March 18th, visitors of the site can watch high quality videos while learning about the artists.

"It's an interactive magazine done right," says executive creative director Eddy Moretti. "While someone is watching a video, they can browse through articles, artist info, the latest social chatter and photos."

Vice Magazine has partnered with Dell and Intel for the project and they already have 40 artists from 11 countries set to be showcased. Site promotion begins with special performances at the SXSW festival by Bun B, Ariel Pink, Yuck, Jeff the Brotherhood, Oberhofer and Dirty Beaches.

Best of all, there won't be any shaky cellphone camera clips as all of the footage has been shot and edited by Vice's video teams, while the music has been recorded from soundboards. It's beneficial for the fans, but also a welcome service for low budgeted Indie bands. Although, more mainstream acts may also join the site someday.

"Bigger bands might start appearing on the site, but it will be in a context," Moretti says. "We want them helping people discover acts that they love. At the end of the day, it's all about the community."

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