Is Apple Planning a Major Product Launch for 10th Retail Anniversary?

Apple retail stores prepare for their 10th anniversaries

According to, Apple’s retail stores seem to be planning something big for the 10th anniversary of their locations. The 10th anniversary of retail Apple stores is on Thursday, May 19, and it’s rumored that the following weekend, there may be some sort of promotional event. According to a source, here’s what is going down…

First, there’s an overnight shift planned for around 10-15 employees at each retail location – they will work late night Saturday to mid-Sunday.

During the overnight shift, it is required for employees to lock their cell phones in the main office, and they will have to sign non-disclosure agreements with Apple. The roles for the overnight shift are plenty – from visuals staff, a manager, a business team member, a few “Genius” team members, one back-of-house employee, and a few “generic Apple specialists.”

Apple stores have allegedly received hardware to install, and are expecting more to come on Friday or Saturday. All materials that Apple stores have received have been under lock and key and will remain so until after stores close on Saturday. Apple employees have been putting up black curtains in the store so that passersby will not know what is going on.

Employees have had to supposedly download gigabytes of data from Apple corporate labeled “Training,” in a password protected folder, that isn’t accessible to anyone until Saturday afternoon. Finally, all retail stores have mandatory meetings scheduled for Sunday, May 22.

What do you think could be going on??

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