Netflix Separates DVD, Streaming Plans, Raises Prices

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The popular DVD-at-home/online-streaming media company Netflix announced today that beginning in September, it will no longer offer unlimited plans that include both streaming and DVDs by mail. Instead, users will now have to choose – either subscribe to a streaming-only plan, a DVD-only plan, or a combined plan – which would really just be subscribing to both plans separately.

The unlimited streaming plan will be $7.99 a month – the same as it is now, but the unlimited DVD price will be $7.99 as well. In order to receive both options, subscribers would have to enroll in both services for a total of $15.98 per month.

For new Netflix members, the pricing will go into effect immediately, however existing Netflix customers won’t see the change until September 1. 

Andy Rendich, chief service and operations officer for Netflix said, “Netflix members love watching instantly, but we’ve come to recognize there is still a very large continuing demand for DVDs by mail. By better reflecting the underlying costs and offering our lowest prices ever for unlimited DVD, we hope to provide a great value to our current and future DVD-by-mail members.”

Netflix founder/Chief Executive Reed Hastings has said for a while that the DVD market would exist for another decade, at least. Although not every title available on DVD or Blu-ray is available for streaming, many titles still are, which has led customers to make the switch.

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