Nintendo’s “Pokemon” Games Break All-Time U.S. Sales Records

The Pokemon video game franchise was originally launched in the U.S. in 1998, and it shows no signs of slowing down. Two new games, released for Nintendo DS, sold 1.08 million copies in the U.S. on their first day out, March 6th.

Pokemon Black Version and Pokemon White Version shattered the one-day record for the franchise, which was set by 2007’s Pokemon Diamond Version and Pokemon Pearl Version games, which sold 780,000 copies in their first day.

According to, gamers pre-ordered 1.48 million copies of the new games, which brings the forecase for first-week sales to fall in the 2.25-2.75 million unit range. To date, Nintendo has sold more than 200 million copies of Pokemon games worldwide, which makes it the second most popular franchise for Nintendo – the first being Mario.

The Pokemon series has also had five films made based on the storyline. “One of the main reasons Pokemon remains so popular today after all these years is because it was developed to be a great role-playing game from its core, rather than just to be a quick phenomenon,” said Seth McMahill, Pokemon Product Localization Specialist at Nintendo of America.

The new Pokemon games give Nintendo an added boost in sales before the release of Nintendo 3DS, which comes out on March 27 and features glasses-free 3D technology.

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