Warner Bros. To Aquire Flixster, Rotten Tomatoes

Time Warner’s Warner Bros. Home Entertainment Group said today that it has agreed to acquire Flixster, the movie discovery service with over 25 million users worldwide that also includes the film review site Rotten Tomatoes. Financial terms were not reported.

Warner Bros. Home Entertainment Group will use the Flixster brand to launch a number of initiatives to grow digital content ownership. This will include a recently announced consumer application called “Digital Everywhere.”

Warner Bros. said that it will be “the ultimate destination for consumers to organize and access their entire digital library from anywhere on the device of their choice, as well as to share recommendations and discover new content.”

“Driving the growth of digital ownership is a central, strategic focus for Warner Bros.,” said president of Warner Bros. Home Entertainment Gorup Kevin Tsujihara. “The acquisition of Flixster will allow us to advance that strategy and promote initiatives that will help grow digital ownership.

Flixster will continue to operate independently and will expand its services from movie discovery to include digital content ownership and delivery across connected digital devices. The Flixster team will stay in San Francisco, and the Rotten Tomatoes writers will continue to work independently from Los Angeles.

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